Our Story
Every South Asian family knows what a wedding actually involves: 15 or more vendors, dozens of payments, deposits sent over WhatsApp and contracts agreed on a handshake. The booking confirmation is buried in an email thread from eighteen months ago. When something goes wrong, and something always does, there's no system to turn to. Just the same frantic phone calls everyone before you made.
We built Nodus because we watched people we love go through that. Organised, capable people turned into crisis managers in the weeks before their wedding. So we started building what we wished they'd had.
Nodus Events Limited · Company No. 17208744 · Registered in England & Wales · Founded 2026
A family's biggest celebration deserves better than WhatsApp threads and bank transfers.
By our estimate, based on ONS and Census 2021 population data, the South Asian wedding market in the United Kingdom generates around £1.2 billion in annual spend. Across around 30,000 ceremonies each year, concentrated in cities like Manchester, Bradford, Birmingham, Leicester and London, families spend around £40,000 per wedding on average. They coordinate fifteen or more specialist vendors across a planning window that can span eighteen months.
The tools haven't kept pace with the market. Couples manage vendor conversations across WhatsApp groups, send deposits by bank transfer to accounts they've never used before, and track what's confirmed in shared spreadsheets that no single person owns. Vendors take enquiries through Instagram DMs and phone calls, have no central contract system, and have no reliable way to show their availability or tell several clients about a schedule change at once.
When something goes wrong, neither side has a paper trail that holds. The dispute goes back to the same informal channels the booking started in.
Nodus gives this market the record it has always lacked. Every booking is confirmed in writing, and every payment goes directly to the vendor through Stripe. It's built for the way South Asian weddings in the UK actually happen, rather than adapted from a generic directory or marketplace.
Seehab trained as an architect. Before he ever ran a sales team, he learned to read a brief as a set of constraints and work backwards to a structure that holds. That habit followed him into business.
He spent the better part of a decade in commercial roles, most recently as International Sales Manager at Add People, managing UK and US teams across the full sales cycle and leading the CRM and outbound infrastructure that sits underneath revenue growth.
Nodus came from watching his own community plan weddings the way they always have: through networks of trust, word of mouth, and a lot of coordination that falls to whoever has the most time. The market was large and the product didn't exist. He decided to build it.
What we believe
We don't use the word 'trust' lightly. Every feature we ship should close the gap between what's promised and what's delivered, for couples and vendors alike.
We respect the cultural and emotional weight of South Asian weddings. We also believe the best thing we can do is make the practical side work, so the feeling can take care of itself.
Good software stays out of the way. Our job is to make coordinating a big wedding simpler, not to hand you another system to manage.
Nodus was built for one community, not a generic market. The more precisely we solve for South Asian weddings in the UK, the more useful we become to the families and vendors in it.
For Investors
We are pre-revenue and raising our seed round. The platform is live and vendors are joining. Read why we think this market is ready for a product built for it.
Read the investor overviewFor press enquiries, media kits, or interview requests: press@thenodus.uk
We aim to respond to all press enquiries within one working day.
See the full press kit.
Get involved
Browse vendors across the north of England. Every vendor is checked before they can take bookings on Nodus. No account needed. Send an enquiry when you find someone you want to talk to.
Browse vendorsApply for a founding vendor place: 3% commission for your first 24 months, confirmed in writing, then 8%. Founding places are limited, and there's nothing to pay to apply.
Apply as a vendorWe're a small founding team building something this community hasn't had before. We hire for ownership, not job titles.
See open rolesKeep going
Also useful: Build something that matters. · A £1.2bn market running on WhatsApp and handshakes. · Get in touch.