Our Story

Built by people who've lived the chaos.

Every South Asian family knows what a wedding actually involves. It's not one vendor — it's twelve. It's not one payment — it's forty. Deposits paid over WhatsApp. Contracts on handshakes. Booking confirmations buried in email threads from eighteen months ago. When something goes wrong, and something always does, there's no system to turn to. Just the same frantic phone calls that everyone before you made too.

We built Nodus because we watched people we love go through that. Brilliant, organised people — turned into crisis managers in the weeks before the most important day of their lives. We knew there had to be a better way. So we decided to build it.

"We believe the most important days of people's lives deserve infrastructure that works."

— The Nodus founding principle

The problem

The South Asian wedding market in the United Kingdom is one of the most significant and underserved in the events industry. Across 30,000 ceremonies each year, families spend an average of £40,000 — coordinating upwards of fifteen specialist vendors, managing payment schedules across months of planning, and navigating a supplier ecosystem that still runs largely on trust, reputation, and manual administration.

The infrastructure simply hasn't kept up. Couples rely on WhatsApp groups to manage vendor conversations, bank transfers for deposits with no formal protection, and spreadsheets — often shared between three or four family members — to track what has been confirmed, what is outstanding, and what is still under negotiation. Meanwhile, vendors manage their pipelines through Instagram DMs and phone calls, with no centralised system for contracts, payments, or availability.

Nodus is the connective tissue this community has needed for decades. A platform where every enquiry leads to a verified contract, every deposit is protected, and every payment is traceable. Not a directory. Not a marketplace in the traditional sense. An operating system — built specifically for the way South Asian weddings in the UK actually happen.

The founders

Seehab Ahmed

Founder & CEO

Seehab trained as an architect. Before he ever ran a sales team, he learned to read a brief as a set of constraints and work backwards to a structure that holds. That habit followed him into business.

He spent the better part of a decade in commercial roles, most recently as International Sales Manager at Add People, managing UK and US teams across the full sales cycle and leading the CRM and outbound infrastructure that sits underneath revenue growth.

Nodus came from watching his own community plan weddings the way they always have: through networks of trust, word of mouth, and a lot of coordination that falls to whoever has the most time. The market was large and the product didn't exist. He decided to build it.

↗ LinkedIn

Shawak Sharma

Co-Founder & CTO

Shawak builds platforms. His background is in engineering systems where the stakes are high enough that bad architecture is not a technical debt problem, it is a trust problem. That distinction shapes how he works.

A discovery-to-payment marketplace for high-value, relationship-driven transactions is a specific kind of engineering challenge. Latency, fraud, booking conflicts, vendor onboarding at scale — these are not UI problems. Shawak joined Nodus to solve them at the foundation, before the product is big enough to make those decisions painful.

He leads the technical build across platform architecture, payments infrastructure, and the vendor tooling that makes Nodus useful to suppliers and not just consumers.

↗ LinkedIn

Jihan Chowdhury

GTM Lead

Jihan is currently planning two weddings. His own, and his sibling's. He has spent more hours than he cares to count in vendor WhatsApp groups, comparing photographers from three different referral chains, and chasing quotes that never quite say the same thing twice.

He joined Nodus because he is, at this moment, the user. He knows exactly where the process breaks down and what it would take to fix it. That gives him a GTM perspective that market research cannot replicate.

His role is to bring vendors onto the platform and build the community trust that makes supply and demand move together. In a market where reputation travels through mosques, family WhatsApps, and community events, he understands how that trust is earned and what kills it.

↗ LinkedIn
What we believe

The principles that shape every decision we make.

Accountability over promises

We don't use the word 'trust' lightly. Every feature we ship is designed to reduce the gap between what's promised and what's delivered — for couples and vendors alike.

Warmth without sentimentality

We respect the cultural and emotional weight of South Asian weddings. We also believe the best thing we can do is make the practical side work flawlessly, so the feeling takes care of itself.

Infrastructure with humanity

Great software should disappear into the background. Our job is to make complex coordination feel effortless — not to make it feel like software.

Community before category

Nodus was built for a specific community, not a generic market. That focus is a feature. The more precisely we solve for South Asian weddings in the UK, the more useful we become to everyone within it.

Backers

Backed by people who believe events deserve better infrastructure.

We're in the process of building our advisory board and investor base. If you're an investor, operator, or advisor who understands the opportunity in the South Asian events market, we'd love to talk.

Get in touch →
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Press

In the press.

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For press enquiries, media kits, or interview requests:

We aim to respond to all press enquiries within one working day.

Links to full press kit — coming soon.

Join us

Join us in building this.

Whether you're planning your wedding or running a business that serves them — there's a place for you in what we're building. Interested in joining the team? See open roles →