Our Story

Built by people who've lived the chaos.

Every South Asian family knows what a wedding actually involves. It's not one vendor — it's twelve. It's not one payment — it's forty. Deposits paid over WhatsApp. Contracts on handshakes. Booking confirmations buried in email threads from eighteen months ago. When something goes wrong, and something always does, there's no system to turn to. Just the same frantic phone calls that everyone before you made too.

We built Nodus because we watched people we love go through that. Brilliant, organised people — turned into crisis managers in the weeks before the most important day of their lives. We knew there had to be a better way. So we decided to build it.

Nodus Events Limited · Company No. 17208744 · Registered in England & Wales · Founded 2025

"We believe the most important days of people's lives deserve infrastructure that works."

— The Nodus founding principle

The problem

The South Asian wedding market in the United Kingdom generates an estimated £1.2 billion in annual spend. Across 30,000 ceremonies each year — concentrated in cities like Manchester, Bradford, Birmingham, Leicester, and London — families spend an average of £40,000 per wedding, coordinating fifteen or more specialist vendors across a planning window that can span eighteen months.

The infrastructure has not kept pace with the market. Couples manage vendor conversations across WhatsApp groups, negotiate deposits by bank transfer to accounts they've never used before, and track what's confirmed using shared spreadsheets that no single person owns. Vendors manage enquiries through Instagram DMs and phone calls, carry no centralised contract system, and have no reliable way to surface availability or communicate schedule changes to multiple clients at once.

When something goes wrong — and in a market this fragmented, something always does — neither side has a paper trail that holds. The dispute goes back to the same informal channels the booking started in.

Nodus is the connective tissue this market has needed for decades. A platform where every enquiry leads to a verified booking, every booking is confirmed in writing, and every payment goes directly to a vendor through Stripe-secured checkout. Not a directory. Not a generic marketplace. An operating system built specifically for the way South Asian weddings in the UK actually happen.

The founders

Seehab Ahmed

Founder & CEO

Seehab trained as an architect. Before he ever ran a sales team, he learned to read a brief as a set of constraints and work backwards to a structure that holds. That habit followed him into business.

He spent the better part of a decade in commercial roles, most recently as International Sales Manager at Add People, managing UK and US teams across the full sales cycle and leading the CRM and outbound infrastructure that sits underneath revenue growth.

Nodus came from watching his own community plan weddings the way they always have: through networks of trust, word of mouth, and a lot of coordination that falls to whoever has the most time. The market was large and the product didn't exist. He decided to build it.

↗ LinkedIn

Shawak Sharma

Co-Founder & CTO

Shawak builds platforms. His background is in engineering systems where the stakes are high enough that bad architecture is not a technical debt problem, it is a trust problem. That distinction shapes how he works.

A discovery-to-payment marketplace for high-value, relationship-driven transactions is a specific kind of engineering challenge. Latency, fraud, booking conflicts, vendor onboarding at scale — these are not UI problems. Shawak joined Nodus to solve them at the foundation, before the product is big enough to make those decisions painful.

He leads the technical build across platform architecture, payments infrastructure, and the vendor tooling that makes Nodus useful to suppliers and not just consumers.

↗ LinkedIn

Jihan Chowdhury

GTM Lead

Jihan is currently planning two weddings. His own, and his sibling's. He has spent more hours than he cares to count in vendor WhatsApp groups, comparing photographers from three different referral chains, and chasing quotes that never quite say the same thing twice.

He joined Nodus because he is, at this moment, the user. He knows exactly where the process breaks down and what it would take to fix it. That gives him a GTM perspective that market research cannot replicate.

His role is to bring vendors onto the platform and build the community trust that makes supply and demand move together. In a market where reputation travels through mosques, family WhatsApps, and community events, he understands how that trust is earned and what kills it.

↗ LinkedIn
What we believe

The principles that shape every decision we make.

Accountability over promises

We don't use the word 'trust' lightly. Every feature we ship is designed to reduce the gap between what's promised and what's delivered — for couples and vendors alike.

Warmth without sentimentality

We respect the cultural and emotional weight of South Asian weddings. We also believe the best thing we can do is make the practical side work flawlessly, so the feeling takes care of itself.

Infrastructure with humanity

Great software should disappear into the background. Our job is to make complex coordination feel effortless — not to make it feel like software.

Community before category

Nodus was built for a specific community, not a generic market. That focus is a feature. The more precisely we solve for South Asian weddings in the UK, the more useful we become to everyone within it.

For Investors

A £1.2bn market running on WhatsApp and handshakes.

30,000 South Asian weddings happen in the UK every year. Each one involves an average of fifteen specialist vendors, £40,000 in spend, and a planning window that runs twelve to eighteen months. The total addressable market is £1.2 billion annually — and virtually none of it runs through structured software.

Couples find vendors through community referrals and Instagram. Deposits are paid by bank transfer to accounts they've never used. Contracts are on handshakes. When something goes wrong — and in a market this fragmented, it always does — there is no paper trail, no platform to turn to, and no resolution mechanism beyond the same informal networks the booking started in.

This is not a long-tail problem. This is how the entire market operates. The status quo exists not because people are comfortable with it, but because a product that works for this community has never existed.

Why Nodus wins

The moat is not technology. It is community trust earned vendor by vendor, city by city. South Asian weddings are not planned through algorithms — they are planned through networks. Nodus earns its position by being the platform that the most trusted vendors in each community list on first. Supply drives demand. Demand deepens supply. That flywheel, once spinning, is difficult to replicate.

The revenue model scales with transaction value, not user count. A single wedding transacted through Nodus generates meaningful revenue on a blended 3–8% take rate across both sides. No subscription. No listing fee. Revenue only when value is delivered.

We are pre-revenue and raising our seed round. The platform is live. Vendors are joining. If you back marketplace businesses, community-first consumer products, or vertical platforms in underserved markets, we would like to send you a deck.

Request investor materials →

Nodus Events Limited · Co. No. 17208744 · Registered in England & Wales · hello@thenodus.uk

Press

In the press.

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Get involved

Three ways to be part of what we're building.

Planning a wedding

Browse verified vendors across the North West. No account needed. Enquire when you find someone you want to talk to.

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Running a wedding business

Apply for a founding vendor place. Lock in 3% commission permanently. 30 founding places, no payment required to apply.

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Want to join the team

We're a small founding team building something that has never existed for this community. We hire for ownership, not role definition.

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